Choose location and two other targeting criteria to start, and follow ad targeting best practices.

Be specific with ad targeting, but not so specific that you narrow your audience.Use Sponsored Content ad specs for more detailed information to guide your ad creation.Feature a clear CTA (call to action), so your audience knows how to act on their interest.Content with larger visuals tend to get up to 38% higher CTR (click-through rates). Advice and insights works well on Linkedin as most users are on Linkedin to learn. Position your offer as educational and helpful. An image size of 1200 x 627 pixels is recommended. For example: Download, Read, See, Build, Choose, Accept, Drive traffic etc. Embed larger images instead of standard thumbnails.Note that anything over 100 characters could be truncated on desktop. Keep descriptive copy under 70 characters.Concise headlines lead to more engagement. Write ad headlines that are under 150 characters.For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation. Campaigns with more ads usually reach more people in your target audience.

Linked in ad examples